Evaluating Change

By Peter L DeHaan, PhD

Peter L DeHaan, publisher of TAS TraderIn the March issue of Medical Call Center News (check it out if you serve medical accounts), I wrote about implementing change in your operation. It reminded me of the change TAS Trader went through in January when we switched from a PDF format to an email format.

Though making that change was both timely and warranted, I wondered how you, our readers, would react. I’m pleased to report reader engagement (based on open and click stats, as well as reader comments) is even higher than before. That’s sweet confirmation that we made this change correctly and you appreciated it.

Thank you for the affirmation and your encouraging support of TAS Trader. We are here to serve you and will continue to do so.

Peter L DeHaan is publisher of TAS Trader and Connections Magazine. Read other articles by Peter L DeHaan or receive his newsletter about writing.