TAS Trader
Readers Speak Out
By
Peter DeHaan
Last month, we surveyed
TAS Trader subscribers. We were pleased and encouraged by the high
response rate, as well as the positive and insightful feedback. The
bottom line is that TAS Trader is well-received, well-read, and
enjoys much support.
Here are some of the
details of what we learned:
-
90 percent
read every issue or a majority of the issues
-
90 percent
read it on their computer; 10 percent print it out and then read
it. Plus, 13 percent save an electronic copy for future reference;
8 percent save a printed copy
-
95 percent
read the articles; 76 percent read the news; 48 percent read the
classified ads
-
100 percent
preferred or had no opinion about it being formatted in landscape
mode; no one disliked it in landscape mode.
-
66 percent
visit TAStrader.com; 50 percent go there to read articles
-
60 percent
felt that the current length was ideal; 17 percent would like to see
more content
This is some phenomenal
support and wonderful affirmation!
When asked about different
ways of providing TAS Trader (such as in portrait mode, using a
magazine reader, an email text message, or on a mobile device), none of
the options suggested received more than 15 percent interest.
Lastly, when asked what
type of content readers would like to see added to TAS Trader,
the top five responses were:
1)
Guest columnists
2)
Articles from the greater call center industry
3)
News, such as acquisitions, moves, promotions, and new employees
4)
Profiles of answering services
5)
TAS association news and information
This is where you come in:
-
If you would
like to submit a guest column or share your company news,
please email it to
peter@tastrader.com.
-
If you would
like to have your answering service profiled in TAS Trader,
please let me know. (If you require someone to write your profile,
we can recommend a freelance writer who can interview you and write
one for a nominal cost.)
TAS Trader
is “by the TAS Industry…for the TAS Industry.” Your ideas and
submissions make TAS Trader possible.
Thank you for your loyal
support and for making us a success.
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